The face of the Chinese competitor has visibly changed in the past five years due to a variety of factors. Years of foreign investments have allowed China to develop into a manufacturing powerhouse rich in technological learning opportunities for local companies. Leaders among these companies have moved up the capabilities ladder from producers to creators. The transformation is quick and surprising, the new face clearly different. In the theatre of business, Chinese performers are undergoing a rapid transformation of their own as they seek to evolve from backroom producers to the world’s leading face of innovation. The keynote speech on this topic will be delivered by Andreas Kerschner, Category Group Leader for the Alibaba Group, under the title of “Alibaba’s B2C Marketplace Tmall as Gateway to China for European Brands”. Taking place on 5-7 June 2019, there is still time to come to the Convention Centre Dublin to join the best networking event in the industry.