Benelux: Guy Colleau, CEO of Maxeda DIY Group, Shares Insights on Business Adaptability.

Guy Colleau, CEO of Maxeda DIY Group, was recently interviewed for The CEO Magazine. Maxeda DIY Group has a network of 345 stores, both owned and in franchise form, making it the largest DIY retailer in the Benelux region: with Praxis in the Netherlands and Brico and BricoPlanit in Belgium and Luxembourg.

During the interview, which appears in the January issue of the CEO Magazine, Mr Colleau recounted the firm’s experience throughout the spread of Covid-19. For example, in the Netherlands, where no full lockdown was imposed at first and stores were allowed to stay open “many customers visited us during the pandemic to take the opportunity to start small home-improvement projects.”

In the interview Mr Colleau also shares his top 3 lessons from the crisis:

  1. Never be afraid to change your mind
  2. There is a more sustainable way of working
  3. A crisis can be a blessing in disguise
You can read the full in-depth executive interview here: