B&Q believes that anyone can improve their home to make life better. Our homes are where life happens – a place we grow-up, learn, and live our lives. Home has never been so important and a recent survey by B&Q found that lockdown has changed British attitudes towards our homes for good, with 57 percent agreeing our homes are more significant in improving our lives than ever.
This new campaign highlights that there’s so much more to everyday DIY. The strategic thinking from Uncommon, appointed by the brand last year, celebrates life in the home and the power of home improvement to change lives. Originally inspired by the amazing things people do to improve their homes to make their life better – something made even more significant by lockdown – the campaign taps into the fundamental truths about our homes and reflects the role B&Q has played in transforming the UK’s homes for the past 50 years.
Chris Graham, Marketing Director, B&Q said: “At B&Q we’ve been making, growing and selling the tools, materials and know-how to improve homes for over 50 years. To us, these things are more than bricks and mortar.”