France: Mixed results for DIY market


The do-it-yourself market in France grew by 0.4% to a volume of €26.0 bn in 2018, although the DIY stores made 0.3% less sales overall. However, in the DIY industry the development of the overall segment is still considered to be a positive result. At a press conference in Paris the presidents of both the association of manufacturers Inoha as well as the DIY association FMB, Jean-Éric Riche and Mathieu Pivain, highlighted the fact that the industry has “withstood” the difficult conditions. In comparison, the other industries in the field of home – furniture (-2.7%), household appliances (-0.4%), garden (+0.2%) – performed worse in 2018. Three quarters of the DIY market – €19.806 bn or 76% – is covered by large-scale DIY stores.

In contrast to this, wholesale has grown by 1.0% to a sales volume of €3.907 bn (15% market share). Traditional specialist shops have lost 2.0% (€728m, 3% share). The DIY departments at food retailers have also made 1.9% less sales (€547m, 2% share). As expected, the big winner was e-commerce with DIY products. It recorded an increase of 18% to €1.008 bn which corresponds to a market share of 4%.

In the DIY store distribution channel, market leader Leroy Merlin further expanded its position and boosted its market share from 34% in 2017 to currently 36%. Adeo controls 43% of the market when taking the sales channels Weldom and Bricoman into account. In contrast, Castorama, the number two in the French market, lost two percentage points and achieved a market share of 15%. Thus, the market share of the British Kingfisher group fell below 30% as its second sales channel, Brico Dépôt, remains at 14%. The shares of the remaining market participants are also largely unchanged.


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