Global DIY-Network: Interview with Sergio Giroldi, Group CEO of OBI and EDRA/GHIN President.

On Wednesday the 21st of October John W. Herbert interviewed Sergio Giroldi, Group CEO of OBI and EDRA/GHIN President.
The interview was the first in the “Meet the CEO” series on the Global DIY-Network.

Two topics dominated the discussion: the coronavirus crisis and digitalisation.

OBI are continuing to evolve their digital offer, responding to the digitalisation of society. However, Mr Giroldi pointed out that Brick & Mortar physical stores will continue to play a principal role in the home improvement retailing landscape. Mr Giroldi repeatedly emphasized that the customer’s want and need interaction with real people that can be best provided in the physical store.

In response to questions regarding coronavirus, Mr Giroldi spoke of the significantly increased sales of nearly all DIY retailers. Particularly, the Click & Collect offer for customers has proven to be an increasingly used channel. OBI are also considering offering collection of goods purchased online at a number of new “collection points”.

Sergio Giroldi also discussed the newest OBI concept stores and inner city touch points, creating increased awareness of the brand in city centres. Through the Global DIY-Network viewers have the opportunity to re-watch the interview in its entirety, virtually visit the newest OBI Future store in Marsdorf as well as their Create by OBI! store and learn about the concepts behind them.

A day before the interview Mr Giroldi was diagnosed with Corona-Virus and so the interview was conducted from his home. The whole EDRA/GHIN Team wish our President a speedy recovery.