Global DIY-Network: Interview with Werner de Jager, Group CEO of Cashbuild.

On Wednesday the 4th of November John W. Herbert interviewed Werner de Jager, Group CEO of Cashbuild.
The interview was the second in the “Meet the CEO” series on the Global DIY-Network, following the interview with Sergio Giroldi on the 21st of October.

Cashbuild operates in 7 countries in Southern Africa with a network of 318 stores trading through 2 different brands – Cashbuild and P&L Hardware.

As in other countries, the coronavirus pandemic had a positive effect on DIY store sales following the lockdown in South Africa. Cashbuild has seen a sales increase of  about12 per cent in May compared with May 2019, 13 per cent in June and 22 per cent in the third quarter. Online sales had also grown exponentially by 300 per cent, and Cashbuild are continuing to work hard to expand its e-commerce engagement, primarily targeting mobile commerce.

According to Mr de Jager, the reason for the growth is that “People have re-established and regained the value of their home and their property”. The Cashbuild CEO assumes that this situation will remain like this following the current boom in new building activities.

The next in the series of the “Meet the CEO” interviews will be held on the 2nd of December with Declan Ronayne, CEO of Woodie’s, part of the Grafton Group and one of the largest Home Improvement Retailers in Ireland.