Japan: Cainz Opens First “Style Factory” Shop in Tokyo Area

Cainz will open two Style Factory shops in the Tokyo metropolitan area this summer.

These metro concept stores will offer a
place in which customers can find tips to express their own styles in daily life, hence their characterisation as “Lifestyle DIY Shops”. A wide range of selected products will be available, through a variety of services such as household products that make housework fun, DIY supplies to add a twist in the home and design-conscious interior products that create space to spend time with pets.

The floor layout of these stores will not be based on functional categories as in usual stores, but on solution categories such as “& Pet”, “SMALL SPACE”, “Good Sleep”, “Easy Yoga” and “CREATIVE-DIY” etc. Currently, the company operates one Style Factory shop in Nagoya.

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