Russia: Technosystem reports 17% growth

The Siberian Technosystem Group (owner of brands Domingo Home Improvement Centre and Pervomaster Construction Centre) has reported its results for the first half of 2019. Like-for-like turnover grew by 17%. This year, a new Loyalty Program for small wholesale professional customers was introduced in the Domingo chain, and a CRM system for interaction with key customers was launched in the Pervomaster chain. The board of directors also approved a strategic plan for the development of Domingo home improvement centres, according to which within the next three years it is planned to launch seven supermarket-format stores with an area of 2,000-3,000 sqm, twelve outlets of the Shop at Home format and six franchised stores. The main development regions will be the Kemerovo and Novosibirsk regions. By the end of 2019, it is planned to open three Domingo stores of the At Home format and two supermarket stores.