Spain: Brico Centro rebrand of three Spanish Bricorama stores

After the takeover of Bricorama Spain by the Italian DIY retailer Bricofer failed, there is a future for three of the Bricorama stores in Spain: Leal Decoración, a Brico Centro franchisee, has taken over the locations in Abrera near Barcelona (3,500 sqm), Verger near Alicante (2,500 sqm) and Ontinyent near Valencia (1,550 sqm). They will be converted to the Brico Centro brand and reopened at the end of October. This means that the franchise chain will be represented in Catalonia and in the Valencia region for the first time and by the end of the year – a further project in Galicia in the north-west of the country – will have 21 locations.


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