UK and Ireland: B&Q Launches New ‘Build a Life’ Campaign.

B&Q has recently unveiled its new brand campaign, ‘Build a Life’, that celebrates the belief that anyone can change their home to make life better.

You can watch the new campaign here

B&Q believes that anyone can improve their home to make life better.  Our homes are where life happens – a place we grow-up, learn, and live our lives.  Home has never been so important and a recent survey by B&Q found that lockdown has changed British attitudes towards our homes for good, with 57 percent agreeing our homes are more significant in improving our lives than ever.

This new campaign highlights that there’s so much more to everyday DIY. The strategic thinking from Uncommon, appointed by the brand last year, celebrates life in the home and the power of home improvement to change lives. Originally inspired by the amazing things people do to improve their homes to make their life better – something made even more significant by lockdown – the campaign taps into the fundamental truths about our homes and reflects the role B&Q has played in transforming the UK’s homes for the past 50 years.

Chris Graham, Marketing Director, B&Q said: “At B&Q we’ve been making, growing and selling the tools, materials and know-how to improve homes for over 50 years. To us, these things are more than bricks and mortar.”

UK: Change at the top for Kingfisher

Owner of DIY giant B&Q, and Screwfix, Kingfisher plc confirms CEO Véronique Laury will step down from her position and the Board will ensure an “orderly transition”. A departure date has not yet been decided, but the succession process has commenced immediately, the group has said.

Véronique Laury commented: “I have enjoyed leading the ONE Kingfisher team through the transformation to become the leading home improvement company. We have a strong purpose to create good homes by making home improvement accessible for everyone. I have always been passionate about this and still am. I would like to thank all our colleagues for their hard work and great achievements. Leading the transformation has been so exciting but also very challenging. As the transformation approaches its final year, I believe it is right for someone else to lead the next phase of the ONE Kingfisher journey. I will continue to give 100% until the day I depart.”

Andy Cosslett, Chairman, commented: “Vero has been a powerful leader of the business and the driving force behind our plan to turn Kingfisher into a more unified and innovative business. This year will mark a transition in our transformation journey having now reached a critical mass… Vero has brought great vision to the business and I would like to take this opportunity to thank her for all of her hard work and passion, and for her ongoing commitment to transforming Kingfisher into a business with a stronger foundation for sustainable growth.”

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