“Crisis is a period which requires quick action in retaliation to rapid change” – was the unofficial motto of Technosystem’s in 2020.
Analysts had predicted a 40% drop in sales in the DIY market in April and a 20% drop in May. However, the management of the Domingo chain, which has been a DIY player for almost 26 years with 13 shops in 8 cities throughout Siberia, quickly took all possible measures in reaction to the spread of Covid-19.
The outlets were equipped with individual sanitation posts, a rigorous cleaning schedule was introduced, a wide range of socially important products were added to the range, and new standards for the delivery of goods from the online shop were introduced.
Denis Lizunov, General Director of Technosystem Management Company, said “In 9 months of 2020, the company’s turnover grew by 12% and profit by 15% compared to the same period last year. We haven’t stopped moving forward for a minute!”. He continued “Next year we plan to open seven more shops in several cities. Our priority is the mini format, designed to provide maximum comfort and convenience for our customers, and to become a portal to the showcase of our online shop.”
Further to this, from February 2021 customers of Pervomaster will be able to make use of its new mobile app. The app will offer customers a convenient product search using AI elements, the possibility to search for goods via barcode, add goods to cart in one click and see the unique price of goods as well as their own points balance.
EDRA/GHIN has launched a manifesto entitled ‘Rediscovering Your Home in a Pandemic.’ The Manifesto highlights the importance of the home for everyone and the key role the home improvement industry plays in supporting people in creating, improving and, most of all, enjoying their homes. EDRA/GHIN General Secretary John Herbert said, “The role of the home has been redefined by the lockdown; one came to realise just how important our homes are.” He went on to say, “Our DIY retailers are dedicated to supporting people in their home improvement endeavours.”
The full Manifesto can be read here.
In Spain, demands are getting louder for large-scale home improvement centres, hardware stores and building materials suppliers to reopen.
The think tank Foro Regulación Inteligente has spoken out about this with extensive analysis. As an argument, it not only details the essential role of the more than 8,000 stores, or the 150,000 employees of the retailers and suppliers, but also the overall industry sales of €9m in its theory paper. The paper also highlights the role of this branch of trade and its product range as “the home’s pharmacy”. In addition, the study points out that Spain, in comparison to its European neighbours, is an exception if these businesses are to remain closed. It further states that large-scale DIY stores in particular have the possibility of guaranteeing social distancing and safety rules.