UK and Ireland: B&Q Launches New ‘Build a Life’ Campaign.

B&Q has recently unveiled its new brand campaign, ‘Build a Life’, that celebrates the belief that anyone can change their home to make life better.

You can watch the new campaign here

B&Q believes that anyone can improve their home to make life better.  Our homes are where life happens – a place we grow-up, learn, and live our lives.  Home has never been so important and a recent survey by B&Q found that lockdown has changed British attitudes towards our homes for good, with 57 percent agreeing our homes are more significant in improving our lives than ever.

This new campaign highlights that there’s so much more to everyday DIY. The strategic thinking from Uncommon, appointed by the brand last year, celebrates life in the home and the power of home improvement to change lives. Originally inspired by the amazing things people do to improve their homes to make their life better – something made even more significant by lockdown – the campaign taps into the fundamental truths about our homes and reflects the role B&Q has played in transforming the UK’s homes for the past 50 years.

Chris Graham, Marketing Director, B&Q said: “At B&Q we’ve been making, growing and selling the tools, materials and know-how to improve homes for over 50 years. To us, these things are more than bricks and mortar.”

USA: The Home Depot Announces Renewable Energy Goal

The Home Depot, the world’s largest home improvement retailer, today announced companywide sustainability progress in its 2020 Responsibility Report, which outlines the company’s 2019 progress on its corporate responsibility strategic pillars: focus on people, operate sustainably and strengthen communities. The report also introduces several new goals and provides an update on the company’s recent response to COVID-19 and social equality issues.

As part of its existing pledge to reduce carbon dioxide emissions by 50 percent by 2035, The Home Depot reduced its greenhouse gas emissions by 10 percent in 2019, driven primarily by energy reductions and supply chain efficiencies.

New goals include a commitment to produce and procure energy from 335 megawatts of renewable and alternative energy projects by 2025.

Read the full report here: The Home Depot 2020 Responsibility Report

World: EDRA/GHIN launches ‘Rediscovering Your Home’ manifesto

EDRA/GHIN has launched a manifesto entitled ‘Rediscovering Your Home in a Pandemic.’ The Manifesto highlights the importance of the home for everyone and the key role the home improvement industry plays in supporting people in creating, improving and, most of all, enjoying their homes. EDRA/GHIN General Secretary John Herbert said, “The role of the home has been redefined by the lockdown; one came to realise just how important our homes are.” He went on to say, “Our DIY retailers are dedicated to supporting people in their home improvement endeavours.”

 

The full Manifesto can be read here.