UK: Next and Homebase Announce Garden Centre Tie-up.

Next shoppers will be able to pick up a pot plant with their polo shirts from Monday, after the retailer announced a tie-up that will see the DIY chain Homebase put mini garden centres in its fashion stores.

The partnership between the two retailers will see Homebase garden centres open within the Next stores in Shoreham, Ipswich, Warrington, Camberley, Bristol and Sheffield.

Damian McGloughlin, chief executive of Homebase, said: “We’re delighted to be joining forces with Next and bringing our garden products and expertise to its stores. It’s all part of our wider commitment to make shopping with us easier and provide even more inspiration and expert advice.

“We’re a great nation of gardeners, with more and more people enjoying the benefits of gardening and being outside. The launch of these new garden centres means we’re able to offer more gardeners, both experienced and those just starting out, Homebase products in more locations across the country.”

The company has announced it is also planning to open more of its small-format kitchen and decorating stores adding a new site in Walton-on-Thames, Surrey. The openings will bring the total number of Homebase’s smaller stores to six across Guildford, Cheadle and Sutton.

UK: Homebase tests new format

The British home improvement retailer has opened two stores under the new Decorate by Homebase brand in Sutton in the South of London and in Cheadle in the greater Manchester area. These smaller format high-street stores are located in former Bathstore shops and provide, according to the retailer, everything customers need under one roof for decorating projects – from the initial planning stages, to the final finishing touches. Damian McGloughlin, CEO of Homebase, said: “We’re always thinking about new store experiences for our customers, to deliver on our vision to make Homebase the go-to place for the inspiration, expertise and products customers need to take their projects from start to finish. We’re extremely excited about this concept. This launch was initially in our plans for March, though we chose to delay opening to ensure we could open our doors safely for customers and our team. We are launching Decorate by Homebase on a trial basis at this stage, but we see potential to roll this out across more high streets in future.”

 

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UK: Homebase looking confident

Homebase has delivered a £3.2m profit, compared with a loss of £114.5m in 2018. Like-for-like sales were up 2.6% and gross margin rate were up 2.8% in the year, as customers responded well to new ranges, and improvements to both in-store and online shopping experiences. This has meant that nearly all 164 stores are now profitable. Damian McGloughlin, CEO of Homebase, commented: “18 months into our turnaround, we’re extremely proud of what our team has achieved, working hard with our partners to return to profit and lay solid foundations for growth. We have a very clear vision for Homebase, and we’re excited about the plans we have for the future.”

Read more at: www.diyweek.net