Romania: Leroy Merlin reports 20% growth

In 2019, ADEO-owned Leroy Merlin Romania, the second player on the Romanian DIY market, increased sales by more than 20%, in the year in which the French retailer registered over 12 million clients in its stores. The retailer launched in February 2020 the new communication campaign “1001 projects together”, that focuses on the quality time with family and and involves the employees of the company.

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Romania: Leroy Merlin reports 20% sales rise

In Romania, Leroy Merlin has increased its sales in 2019 by more than 20%, to around €500m. More than 12 million customers entered the currently 17 stores. These figures have been reported by Frédéric Lamy, CEO of Leroy Merlin Romania, in an interview with the Romanian industry service bricoretail.ro. He also expects double-digit growth rates for the year 2020. The company, which belongs to the French Adeo Group, is working on entering e-commerce. It is already testing its click & collect offer in two stores which is expected to be available in all locations by March 2020. The opening of the 18th Leroy Merlin store is lined up for the next few months. The chain is also already working on the development of the 19th location.

Poland: Adeo Group on growth course

A new Leroy Merlin store opened last month in Rzeszow in the Subcarpathian Voivodeship. The new store is located in the prosperous district of Witosa and covers a total sales area of 10,000 sqm. The outlet is divided into 13 specialist departments and offers an assortment of 36,000 products. With the current opening, the French Adeo Group now operates a total of 65 Leroy Merlin stores and nine Bricoman outlets in Poland. In the coming months, two more Leroy Merlin outlets will be launched with locations in Wielicka near Krakow (Lesser Poland Voivodeship) and in Szczecin (West Pomerania). In addition, in December 2019, a store of the small-format Leroy Merlin Urban will be realized in the state capital Warsaw.

 

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Poland: Leroy Merlin opens 64th store

French DIY retailer Leroy Merlin has opened its 64th Polish store, located in Katowice – Baildon. The new outlet offers a total area of 10,000 sqm with 13 trading departments and over 35,000 products. The main distinguishing feature of the store is the inspirational zone of bathroom and kitchen arrangements and a wide range of garden products. Leroy Merlin, part of the ADEO Group, has nearly 500 stores in 13 countries across Europe, Asia, Africa and South America and has over 88,000 employees.

 

Read more at: www.bricoretail.ro

Spain: Leroy Merlin reports 6.6% growth

The sales of Leroy Merlin España in 2018 totalled €2.182 bn, equivalent to growth of 6.6%. If the sales of the Aki chain, which also belongs to the French outfit Groupe Adeo and which has merged with Leroy Merlin in 2019, are taken into account, this gives total sales of €2.476 bn. Leroy Merlin increased its online sales by 20.8% to €47.3m. The Leroy Merlin and Aki chains now operate 137 stores between them in Spain. Seven new outlets are expected to open this year. 21 Aki stores are also being converted to the new Leroy Merlin Compact format, with Adeo investing €121.4m in this project. Overall 28 new store openings and 46 store conversions are planned within the next five years.

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