Russia: Technosystems Striving Forward Despite Covid-19

“Crisis is a period which requires quick action in retaliation to rapid change” –  was the unofficial motto of Technosystem’s in 2020.

Analysts had predicted a 40% drop in sales in the DIY market in April and a 20% drop in May. However, the management of the Domingo chain, which has been a DIY player for almost 26 years with 13 shops in 8 cities throughout Siberia, quickly took all possible measures in reaction to the spread of Covid-19.

The outlets were equipped with individual sanitation posts, a  rigorous cleaning schedule was introduced, a wide range of socially important products were added to the range, and new standards for the delivery of goods from the online shop were introduced.

Denis Lizunov, General Director of Technosystem Management Company, said “In 9 months of 2020, the company’s turnover grew by 12% and profit by 15% compared to the same period last year. We haven’t stopped moving forward for a minute!”. He continued “Next year we plan to open seven more shops in several cities. Our priority is the mini format, designed to provide maximum comfort and convenience for our customers, and to become a portal to the showcase of our online shop.”

Further to this, from February 2021 customers of Pervomaster will be able to make use of its new mobile app. The app will offer customers a convenient product search using AI elements, the possibility to search for goods via barcode, add goods to cart in one click and see the unique price of goods as well as their own points balance.

Russia: Petrovich reports 22% growth in 2019

EDRA/GHIN Member Petrovich, the number two in the Russian home improvement retail segment, achieved growth of 22% in 2019 compared with the previous year, with net sales of more than RUB 60 bn (€746m).

The driver of these sales continues to be service; as the company puts it, a convenient purchase format and timely delivery. Last year Petrovich handled more than two million deliveries of building materials.

The online share of sales rose to 47% in 2019, with the biggest growth coming from the smartphone app. At the start of March, the St. Petersburg retailer opened another new store in Moscow. The new store occupies a site covering 19,000 sqm including warehouse and retail area.

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Russia: Technosystem reports 17% growth

The Siberian Technosystem Group (owner of brands Domingo Home Improvement Centre and Pervomaster Construction Centre) has reported its results for the first half of 2019. Like-for-like turnover grew by 17%. This year, a new Loyalty Program for small wholesale professional customers was introduced in the Domingo chain, and a CRM system for interaction with key customers was launched in the Pervomaster chain. The board of directors also approved a strategic plan for the development of Domingo home improvement centres, according to which within the next three years it is planned to launch seven supermarket-format stores with an area of 2,000-3,000 sqm, twelve outlets of the Shop at Home format and six franchised stores. The main development regions will be the Kemerovo and Novosibirsk regions. By the end of 2019, it is planned to open three Domingo stores of the At Home format and two supermarket stores.