The Netherlands: Multimate becomes Hubo XL

In the coming months, the 65 Multimate DIY stores will be switched to the Hubo XL sales line in order to increase brand awareness. Euretco, the Dutch subsidiary of the Bielefeld-based EK Group, is divesting itself from the DIY sales division Multimate. The Hubo brand is much better known in the Netherlands than Multimate. In addition to Hubo XL, there are currently 160 small Hubo stores, also run by independent entrepreneurs. In the DIY sector, the EK Group achieved sales growth of 3.6% last year to around €181m. This was due to the successful expansion of the Hubo sales division.