“A fair is not a concert or a soccer match. The distances between the participants is greater, and they are also much more widely spread over time. That’s why we are expecting regional shifts due to travel restrictions, but assume that not much will change in the overall picture”, adds Sabina Großkreuz, Head of Marketing at Messe Essen.
Effective hygiene protection is not only lived practice in the event organization, but also one of the focal points of the IPM ESSEN 2021: “The IPM Discovery Center, in which we present innovative concepts for the point of sale every year, is dedicated to the topic of safe garden centers in 2021”, explains creative director Romeo Sommers. “From shop-fitting to visitor guidance and product presentation, we will be showing solutions for active infection protection, which today is a prerequisite for successfully addressing customers.”
IPM ESSEN is the world’s leading horticultural trade fair revolving around solutions and innovations in the green sector.