World: Fediyma relaunches as HIMA

After 20 years of successful operation the European Federation of DIY Manufacturers (fediyma) has evolved into the Home Improvement Manufacturers Association (HIMA) with an expanded industry mission. HIMA is an international network of over 1000 suppliers and manufacturers of home improvement, DIY, gardening, building materials and furniture industries across the globe. The home improvement industry has undergone a significant transformation over the past decade. The face of the market is quickly evolving, and manufacturers must adapt to new shifts in demographics, attitudes and end consumer preferences. The reality is that business is becoming ever more complex at a greater speed. In order to create a suitable environment for organisations to prepare for the next level of change and complexity, HIMA has decided to implement a new strategy. “We enable our members to face the future” is the mission of the association, which stands on three pillars: Networking, Knowledge and Lobbying. EDRA/GHIN General Secretary John Herbert said, “The Board, the members and the management of EDRA/GHIN congratulate our colleagues at former fediyma… now HIMA on this development that will open the door to international expansion”