Personalisation has been a top priority for marketers for some time, but despite this fact, a large percentage seem to be struggling to implement the strategy in an intelligent and scalable way. Recent studies suggest that many brands are still relying on basic forms of personalisation and failing to engage increasingly demanding consumers as a result. So, why should marketers strive to go beyond the basics? Personalisation is a key part of customer experience, with intelligent use of data allowing marketers to create relevant and unique experiences that hold attention for longer and generate loyalty in the long-run. Register now for the 8th Global DIY Summit taking place on 10-12 June 2020 in Amsterdam and learn more about this hot topic and network with the many Senior Executive Managers who have already registered!
Find out more about the DIY Summit @ www.diysummit.org