The European DIY Retail Association (EDRA) and the Global Home Improvement Network (GHIN) are pleased to announce that Koçtaş, Türkiye’s leading home improvement retailer, has joined the global trade association as its newest member.

Founded in 1955, Koçtaş has grown into one of Türkiye’s leading destinations for home improvement products and services. The company is a joint venture between Koç Holding and Kingfisher plc.

After operating as a wholesaler, Koçtaş entered the home improvement retail market with the opening of its first store in Bornova, İzmir, in 1996. Further stores followed in Topçular, Antalya and Balçova, İzmir, in 1998, marking the beginning of the company’s nationwide retail expansion.

•                     Market Leadership: Koçtaş dominates the Turkish DIY landscape through a robust omnichannel ecosystem, pairing an expansive physical presence with Türkiye’s leading home improvement e-commerce platform.

•                     Store Footprint: The company operates over 100 physical locations in more than 30 cities, including large-format Koçtaş stores and widespread Koçtaş Fix neighborhood stores for urban convenience.

•                     Digital Pioneers: In 2018, while opening its very own R&D center, Koçtaş also launched its mobile application, elevating the customer experience to the highest level with the innovations it offered. The application also included the Ustabilir platform, which connects homeowners with skilled professionals.

"We are thrilled to welcome Koçtaş to EDRA/GHIN," said Michel SALAÜN, General Secretary of EDRA/GHIN. "As Türkiye's leading DIY retailer, Koçtaş brings valuable regional insight and a strong track record of omnichannel innovation. Its membership further strengthens our international network and will contribute to the exchange of knowledge and best practices across markets and around the world."

“We are delighted to join EDRA/GHIN and become part of such an influential global community. As we continue to evolve our omnichannel retail strategy in Türkiye, we look forward to contributing our regional insights while leveraging the network’s wealth of knowledge on sustainability, supply chain innovation, and consumer trends to deliver even greater value to our customers” said General Manager, Mr. Oğuzkan Şatıroğlu.

With Koçtaş joining the network, EDRA/GHIN now represents 233 home improvement companies operating more than 35,000 stores in 79 countries. Together, its member companies employ more than 1.6 million people and generate annual revenues exceeding €420 billion.