EDRA/GHIN are Delighted to Welcome
Homemate to the International Network!
The European DIY Retail Association (EDRA) and Global Home Improvement Network (GHIN) are delighted to share that Homemate, operating across Malta, has joined the association with immediate effect.
Homemate, founded in 1998, is Malta's largest Home Improvement Centre, with 5 stores, located in Mrieħel, Żejtun, Mosta, Sliema (The Point), and Kalkara (Shoreline Mall).
The first Homemate location, in Mrieħel, opened its doors in 1998. Built on a total surface area of 4000m2, the outlet is split on two floors. In a relatively short time, this mega store - by local standards at the time – became a household name and remains undisputed market leader in its area of activity.
Over the last two years the company expanded its footprint with four other outlets strategically located on the island bringing the total retail area to 12,000 sq metres across the island.
Over the past 25 years, Homemate has developed into Malta’s foremost Home Improvement Centre and DIY store with its main strengths being:
• PRODUCT RANGE: Homemate offers a wide range of products related to home improvement, household items, and general merchandise.
• BRAND REPUTATION: Homemate has established a reputation for providing a comprehensive selection of products for home improvement and everyday household needs. The brand aims to offer quality products at competitive prices, catering to a diverse customer base.
• CUSTOMER EXPERIENCE: The Homemate store is designed to provide a convenient and customer-friendly shopping experience. The shop is spacious and well-organized; making it easier for customers to navigate through the different sections and find the items they need.
• DIY FOCUS: Homemate places emphasis on the do-it-yourself (DIY) concept, catering to customers who prefer to take on home improvement projects themselves. The availability of tools, building materials, and other related products supports customers in their DIY endeavours.
• ONLINE PRESENCE: Homemate has an online presence, allowing customers to browse its product range and make purchases through its website. This provides customers with an additional avenue for shopping convenience.
Homemate is one of Alf. Mizzi & Sons Ltd subsidiaries. Alf. Mizzi & Sons Ltd was first established by Alfred Mizzi in 1915, at age 22, when he began to work as a Commission Agent operating from his father’s residence in Malta. The group now employs over 1,800 associates and has operations in Romania, Libya, Croatia, Italy & Cyprus.
EDRA/GHIN General Secretary, John W. Herbert, shared: “It is an honour to welcome Homemate into our international association of Home Improvement retailers. Our members continue to see the benefits of belonging to our global network, and learning from each other.”
Michel Micallef, General Manager of Homemate, said the company’s vision is to continue to offer and provide customers complete solutions, to turn their houses into homes through a wide range of products. With our new association to Home Improvement retailers, we are more than confident it will take us to the next level
With the addition of Homemate EDRA/GHIN now represents 232 home improvement retailers in 79 countries.